Barbara Brown, Meagher & Geer’s Director of Marketing and Business Development is on the faculty for the Legal Marketing Association 2010 Conference in Denver. She and other law firm PR professionals will provide examples of how to identify opportunities to highlight a law firm’s expertise and position it as a thought leader in target media. The panel will demonstrate how to source potential stories – following news to develop trends and apply those to attorneys, or coach them to become involved in the process to build business. The panel will also share best practices for writing an effective pitch to result in increased media placements. They will also provide tips for pursuing follow-up communications with editors that promote the kind of coverage that is valuable for lawyers and law firms. Editors from leading publications will weigh in and offer their perspectives on the kind of news they are looking for, their editorial process, and how they structure their editorial decision-making.
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